Spotlight Ad Studio
Your team, a client brief and AI as the creative crew.
About
Korea moves fast on new technology, and Spotlight Ad Studio lets your team put AI to work on something fun and practical: making a TV commercial from scratch.
Each team becomes a small creative agency. Agencies may share one brief or each take their own communication goal, but the deliverable is the same, a finished commercial ready to screen.
AI supports every stage. Teams use it to brainstorm concepts, sharpen the script, sketch a storyboard, speed up editing and add natural voiceovers and music. Before the final cut, they can even ask AI to predict how an audience might react and adjust their message.
Agencies compete for the best ad, but inside each team the work is fully shared: combining ideas, splitting tasks and deciding quickly and confidently together.
Learning outcomes
For many participants, this is the first time they use AI on a real deliverable. They see clearly where it saves time and where human judgment still leads. Seeing a coworker use a tool confidently often encourages others to try it.
Running an agency means planning a project, sharing tasks across different strengths and keeping everyone on deadline. That builds cross-functional collaboration and practical problem solving. Agencies that assign clear owners for each stage usually finish strongest.
Going from idea to finished ad shows how AI can raise creativity and productivity when it is part of a team workflow, not a shortcut. It works well for marketing, sales and product teams.
People leave with a commercial they are proud of and concrete ideas for using AI to communicate better with customers and coworkers.
Program flow
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Brief
Agencies form, receive their brief and get a quick introduction to the AI tools.
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Concept and script
Teams generate ideas with AI, pick a direction and tighten the script.
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Storyboard
Each agency maps the commercial scene by scene using AI visuals.
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Production
Teams edit footage and add AI voiceovers and music.
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Fine-tune
AI predicts audience reaction, and teams sharpen the ad before the final cut.
What is included
Included
- Dedicated facilitation team
- Access to the AI tools used during the program
- Agency briefs and challenge materials
- Step-by-step guidance for each AI production stage
- Judging of the final commercials
Not included
- Venue fees
- Food and beverages
- AV equipment
- Local transportation
- Custom printing
Frequently asked questions
What is the group size range?
10 to 500 guests, working in smaller teams.
Is it competitive or cooperative?
Both. Teams chase the best result, and they only get there by working closely together.
Does anyone need AI experience?
No. Each AI stage is guided, so beginners can join in easily.
Can it run indoors or outdoors?
It is set up indoors, in a meeting room, ballroom or event hall.
What does each team create?
A finished TV commercial, from the first idea through script, storyboard and final edit.
Cobot Coding Challenge
Build a robot, code its moves and compete for the top tech prize.
Special Ops Briefcase
Four locked compartments, a ticking clock and a mission that depends on you.
Recycled Logo Mosaic
Donated clothes, one giant logo and a good cause at the end.
Request a quote for Spotlight Ad Studio
Tell us your group size, date and goals. We will reply with a tailored proposal.