Coffee Trade Empire
From bean to cup: trade smart, blend well and build a coffee empire.
About
Coffee culture is everywhere in Korea, and Coffee Trade Empire puts your teams in charge of the business behind it. Each team runs a trading syndicate that manages the whole supply chain, from producer to outlet to the ever-changing tastes of the customer.
Syndicates earn money by buying coffee from suppliers, trading with rival syndicates and selling their own blends to customers at a profit. Along the way they see the market from both sides, as buyer and as seller.
Whether the beans come from Kenya, Brazil or the Caribbean, success takes strong market intelligence and great service, plus the speed to respond when consumer trends change.
The game runs across three trading years, and the syndicate holding the most cash at the end of year three wins.
Learning outcomes
Coffee Trade Empire brings real business tensions to life: short-term wins against long-term strategy, smart risk management and win-win negotiation.
The game is designed to break down silo thinking. Syndicates that collaborate toward shared goals often do better than those that go it alone, and teams that guard every secret can end up short of exactly what they need.
Participants experience shifting market forces, build supply chains from scratch and gain a better understanding of what customers really want. Each trading year gives them a chance to apply the lessons of the last.
The game shows why information gathering, flexibility and market awareness matter. Teams that share knowledge and build trust often find that cooperation pays as well as competition, a lesson that carries straight back to work.
Program flow
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Market opens
Syndicates form and learn how suppliers, traders and customers interact.
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Year one
Teams make their first purchases, set up supply chains and test what customers want.
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Year two
Syndicates trade with each other, follow changing tastes and adjust blends and prices.
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Year three
The final year tests every strategy as teams push to maximize their cash.
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Count the cash
The richest syndicate wins, followed by a review of the key business lessons.
What is included
Included
- Dedicated facilitation team
- Trading game materials
- Game money for trading
- Scoring and results
- Facilitated review session
Not included
- Venue fees
- Food and beverages
- AV equipment
- Local transportation
- Custom printing
Frequently asked questions
What is the group size range?
10 to 500 guests, working in smaller teams.
How much time does it take?
About 2 hours from start to finish.
Do we need a finance background?
No. The rules are explained at the start, and teams learn the market as they trade.
Can it run indoors or outdoors?
It is set up indoors, in a meeting room, ballroom or event hall.
How is the winner decided?
After three trading years, the syndicate with the most cash wins.
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Request a quote for Coffee Trade Empire
Tell us your group size, date and goals. We will reply with a tailored proposal.