Signature Scent Atelier
Design a fragrance for your client and the brand story behind it.
About
In a country known worldwide for beauty and lifestyle brands, Signature Scent Atelier puts your teams in charge of their own perfume label.
Each team receives a client profile and must create a fragrance for that client, along with a brand to launch it. AI acts as the research assistant, suggesting scent combinations broken down into top, middle and base notes and producing a first mood board.
The final calls stay with the team: which notes to blend, what story the scent tells and how it will be marketed. For an extra challenge, teams can make two perfumes, one with AI support and one without, and compare them.
Every team then presents its fragrance and brand story in the final judging, using everything it has learned about the client.
Learning outcomes
Signature Scent Atelier is an elegant way to explore customer focus, company values and team communication. Teams win by understanding what their client feels and values and turning it into a scent and a brand.
Combining intuition with AI insight improves decision-making. Teams learn to test suggestions, question assumptions and agree on a direction, even when everyone imagines a different perfect scent. The best teams listen first, then decide. Debates about the perfect scent are always lively.
The optional comparison between AI-assisted and unassisted perfumes sparks a lively discussion about where technology helps and where human creativity matters most.
Participants leave with new marketing ideas, more appreciation for different viewpoints and hands-on experience of AI as a real work partner. It is a natural fit for marketing and customer-facing teams.
Program flow
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Client profile
Teams meet their client and learn how fragrances are built from top, middle and base notes.
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AI research
AI suggests tailored scent notes and a mood board, and teams discuss what fits.
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Blend
Teams mix their notes into a signature scent, with the option of a second AI-free version.
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Brand it
Teams name the fragrance and create its story, look and marketing plan.
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Judging
Each team presents its fragrance and brand, and every creation is judged.
What is included
Included
- Dedicated facilitation team
- Fragrance-making materials
- Client profiles and challenge briefs
- Access to the AI tools used during the program
- Final judging of all fragrances
Not included
- Venue fees
- Food and beverages
- AV equipment
- Local transportation
- Custom printing
Frequently asked questions
What is the group size range?
10 to 500 guests, working in smaller teams.
How much time does it take?
About 1.5 hours from start to finish.
Do we need any perfume knowledge?
No. AI suggests notes for each client, and teams make the final choices.
Can it run indoors or outdoors?
It is set up indoors, in a meeting room, ballroom or event hall.
Can we compare AI and human ideas?
Yes. An optional challenge lets teams make one perfume with AI and one without, then compare them.
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Request a quote for Signature Scent Atelier
Tell us your group size, date and goals. We will reply with a tailored proposal.